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Parksons Packaging Ltd., Mumbai

05/29/2007


India’s first Heidelberg Speedmaster XL 105 six-color press with a coater being unveiled at Parksons, Pune.
India’s first Heidelberg Speedmaster XL 105 six-color press with a coater being unveiled at Parksons, Pune.
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Ever since the liberalization of the Indian Economy and especially within the last decade, the packaging sector of the Indian Printing industry has been registering a steady and significant growth. Steering this positive trend, "Parksons Packaging Ltd." - India's leading producer of folding cartons - installs India's first Heidelberg Speedmaster XL 105 six-color with coater at its new plant at Chakan, Pune.

Parksons Packaging located in Mumbai, India, is the leading provider of quality folding cartons to the Indian consumer market. The company started out as a commercial print shop, specializing in playing cards, and diversified into high-end packaging in 1996.

Though primarily a family-run company, Parksons has a full complement of professional managers both in production and in marketing. The company also has a fully fledged packaging development team which works very closely with the customers while developing a product. Consistently averaging an annual growth of over 35 percent in this decade, Parksons provides packaging for various segments including the FMCG segment, food and pharma industries and several new segments and applications and has among their clients such heavyweights as Unilever, P&G, L'Oreal, Kellogs & McDonalds.

In December 2001, Parksons formally inaugurated their new factory at Daman, a three-hour train ride from Mumbai. This state of the art factory, with an area of 10,000 square meters, now houses three Heidelberg Speedmaster CD 102-6+ LX presses, and two presses (one six-color UV press and one five-color) from other manufacturers. The first Speedmaster CD 102 press was installed in 2001, the second in 2004 and the third  (a full UV press) in 2006.

The plant has the capability to carry out the complete design process including fully fledged prepress and value-added facilities such as UV coating, foil stamping, window patching and manufacturing e-fluted cartons.

On 14th April 2007, Parksons inaugurated their second plant at Chakan, Pune, approximately 150 kilometers from Mumbai. This plant is equipped with India's first Heidelberg Speedmaster XL 105-6+L (six-color plus coater) and will also be housing another Heidelberg press shortly.
Mr. Bernhard Schreier, CEO, Heidelberger Druckmaschinen AG presenting the Merian painting to Mr. Ramesh Kejriwal, Managing Director, Parksons Packaging Ltd.
Mr. Bernhard Schreier, CEO, Heidelberger Druckmaschinen AG presenting the Merian painting to Mr. Ramesh Kejriwal, Managing Director, Parksons Packaging Ltd.
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Quoting Mr. Siddharth Kejriwal, Executive Director, Parksons, "We had five high-speed presses running at our Daman Plant. This gave us flexibility and the ability to cater to the growing demands of our clients for shorter delivery cycles. But then what about tomorrow? Customer demands are increasing continuously and lead times are getting shorter. With this second plant in Pune, we hope to address the concerns of our customers and service them more effectively."

The new plant at Pune, spread over an impressive 170,000 square feet had a grand inauguration, with Mr. Bernhard Schreier, CEO, Heidelberger Druckmaschinen AG, as the chief guest. The event was attended by about 650 people, among whom were leading equipment suppliers, customers and friends. The unveiling of Heidelberg's Speedmaster XL 105 was the highlight of this event and took place amidst an impressive sound and light show. The attendees had a chance to witness the Speedmaster XL 105 perform at a mind-boggling speed of 18,000 sheets per hour, generating exceptional quality. This new plant is also the largest converting plant in the country and is designed according to global standards in every sense. Measures have been taken in advance for the plant to be easily scaled up as well. The plant adheres to a "linear-workflow" system from the raw-materials section to the finished goods section.

Like their Daman Plant, the Pune Plant can convert 1500 tonnes of paperboard/month and can be scaled up for converting 3000 tonnes/month when the need arises. By the end of this year, there will be roughly 250 employees working at the Pune plant alone and the total number of employees of Parksons should exceed 650.

And that's not all. The Pune Plant is also environmentally friendly and is the first in India to have adopted German based "Root Zone Technology" for sewage disposal that completely eliminates the
use of chemicals. The recycled water recovered from this technology is used for landscaping. Further, the vegetation used in the landscaping involves use of "native plants" that consume less water and require minimal maintenance.

Mr. Bernhard Schreier congratulated Parksons during his inaugural speech and also presented an original Merian painting done by Wenzel Holler in 1657, bearing a beautiful motif of the city of Heidelberg. Says Mr. Schreier, "Quality and innovation are the keys in the packaging industry - Parksons offers both and more. The relationship between Heidelberg and Parksons goes back over 20 years. Parksons made the right decision to concentrate on packaging: it is the fastest growing segment within the printing industry in India with an overall growth rate of about 18 percent. This is largely due to modernization of the retail sector by large groups such as Reliance, Pantaloons and others." Mr. Schreier continued, "Heidelberger Druckmaschinen AG is the best partner to be with in the packaging industry. Packaging workflow & packaging for folding cartons is one of the most important segments today in Heidelberg's portfolio of solutions. Heidelberg's success in India during FY 07 included shipment of more than 250 new printing units and a market share of almost 70 percent, which is extremely high by any standards. This shows that the print buyers in India today demand quality of the highest order and after-sales service matching global standards."

Mr. Ramesh Kejriwal, Managing Director of Parksons and credited by all for the company's impressive expansion plans, expounds the famous "Blue Ocean Strategy". He believes in not competing with rival companies. In the words of Mr. Kejriwal, "There are two types of strategies companies follow: 'The Red Ocean' strategy and 'The Blue Ocean' strategy. Companies following the 'Red Ocean Strategy' try to work within the available market space and compete mainly on price. Those following the 'Blue Ocean Strategy' create their own market space and stay successful. This is one of the reasons why we have had continued success."

The inaugural ceremony ended with a gala-evening program organized by Parksons at Taj Lands End, Mumbai. Most of the attendees at the plant inauguration at Pune in the afternoon were also present at the evening function. The evening provided an opportunity for tête-à-têtes amongst industry colleagues. What is more, everyone was mesmerized by outstanding live performances by an Indian band that played "Fusion Music" and had everyone dancing to their tunes towards the end. An evening to remember!

For more information, please contact:
Namrta Dhar
Marketing Manager
Heidelberg India Pvt. Ltd.
E-mail: namrta.dhar@heidelberg.com
Mr. Bernhard Schreier, CE0, Heidelberger Druckmaschinen AG, making an inaugural speech at the inaugural ceremony of Parksons new plant at Chakan, Pune.
Mr. Bernhard Schreier, CE0, Heidelberger Druckmaschinen AG, making an inaugural speech at the inaugural ceremony of Parksons new plant at Chakan, Pune.
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