Quoting Mr. Siddharth Kejriwal, Executive Director, Parksons, "We
had five high-speed presses running at our Daman Plant. This gave
us flexibility and the ability to cater to the growing demands of
our clients for shorter delivery cycles. But then what about
tomorrow? Customer demands are increasing continuously and lead
times are getting shorter. With this second plant in Pune, we hope
to address the concerns of our customers and service them more
The new plant at Pune, spread over an impressive 170,000
square feet had a grand inauguration, with Mr. Bernhard Schreier,
CEO, Heidelberger Druckmaschinen AG, as the chief guest. The event
was attended by about 650 people, among whom were leading equipment
suppliers, customers and friends. The unveiling of Heidelberg's
Speedmaster XL 105 was the highlight of this event and took place
amidst an impressive sound and light show. The attendees had a
chance to witness the Speedmaster XL 105 perform at a mind-boggling
speed of 18,000 sheets per hour, generating exceptional quality.
This new plant is also the largest converting plant in the country
and is designed according to global standards in every sense.
Measures have been taken in advance for the plant to be easily
scaled up as well. The plant adheres to a "linear-workflow" system
from the raw-materials section to the finished goods section.
Like their Daman Plant, the Pune Plant can convert 1500
tonnes of paperboard/month and can be scaled up for converting 3000
tonnes/month when the need arises. By the end of this year, there
will be roughly 250 employees working at the Pune plant alone and
the total number of employees of Parksons should exceed 650.
And that's not all. The Pune Plant is also environmentally
friendly and is the first in India to have adopted German based
"Root Zone Technology" for sewage disposal that completely
use of chemicals. The recycled water recovered from this
technology is used for landscaping. Further, the vegetation used in
the landscaping involves use of "native plants" that consume less
water and require minimal maintenance.
Mr. Bernhard Schreier congratulated Parksons during his
inaugural speech and also presented an original Merian painting
done by Wenzel Holler in 1657, bearing a beautiful motif of the
city of Heidelberg. Says Mr. Schreier, "Quality and innovation are
the keys in the packaging industry - Parksons offers both and
more. The relationship between Heidelberg and Parksons goes back
over 20 years. Parksons made the right decision to concentrate on
packaging: it is the fastest growing segment within the printing
industry in India with an overall growth rate of about 18 percent.
This is largely due to modernization of the retail sector by large
groups such as Reliance, Pantaloons and others." Mr. Schreier
continued, "Heidelberger Druckmaschinen AG is the best partner to
be with in the packaging industry. Packaging workflow &
packaging for folding cartons is one of the most important segments
today in Heidelberg's portfolio of solutions. Heidelberg's success
in India during FY 07 included shipment of more than 250 new
printing units and a market share of almost 70 percent, which is
extremely high by any standards. This shows that the print buyers
in India today demand quality of the highest order and after-sales
service matching global standards."
Mr. Ramesh Kejriwal, Managing Director of Parksons and
credited by all for the company's impressive expansion plans,
expounds the famous "Blue Ocean Strategy". He believes in not
competing with rival companies. In the words of Mr. Kejriwal,
"There are two types of strategies companies follow: 'The Red
Ocean' strategy and 'The Blue Ocean' strategy. Companies following
the 'Red Ocean Strategy' try to work within the available market
space and compete mainly on price. Those following the 'Blue Ocean
Strategy' create their own market space and stay successful. This
is one of the reasons why we have had continued success."
The inaugural ceremony ended with a gala-evening program
organized by Parksons at Taj Lands End, Mumbai. Most of the
attendees at the plant inauguration at Pune in the afternoon were
also present at the evening function. The evening provided an
opportunity for tête-à-têtes amongst industry
colleagues. What is more, everyone was mesmerized by outstanding
live performances by an Indian band that played "Fusion Music" and
had everyone dancing to their tunes towards the end. An evening to
For more information, please contact:
Heidelberg India Pvt. Ltd.