"Buy me!" Metallic effects rank among the most
effective eye-catchers in print products. But up until now, they
were also among the most costly. With FoilStar, the cold foil
module from Heidelberg, labels, packaging, and commercial jobs can
be finished easily with stunning high quality - all inline.
What catches the eye will stop you in your tracks. This
is often the case with metallic effects. Up until now, what
fascinates consumers - or the audience of print products generally
- was considered a big, expansive hassle. For many print
shops, metallic effects simply weren't worth it, particularly for
short runs. For these businesses, brilliant times are arriving.
"With our cold foil technology FoilStar, metallic and hologram
foils can be applied to the most varied printing stocks - both
on entire surfaces and on spots - in order to add brilliant
accents," explains Martin Mainka, product manager at
Heidelberg. What is particularly special is that finishing takes
place inline: The foil is applied in one pass with the printing
inks on the Speedmaster models CD 74, CD 102 and XL 105. Print
shops, therefore, don't have to invest in completely new
technology. In addition, both of the printing units are available
again for offset printing immediately following the cold foil
Economically Brilliant Processing
Thanks to FoilStar, print shops applying cold foil benefit
from the same advantages as offset production. For example, they
have short makeready times, fast job changes and low costs for
printing forms, since only the printing plates have to be changed
with each job. In addition, businesses can take advantage of the
Speedmaster's high production speeds and finish up to 15,000 sheets
with cold foil per hour. And, even then, only the necessary amount
of foil is used, because the number of foil reels (one to a maximum
of six) and the roll width can be adjusted to fit exactly the
amount of cold foil needed for a job. Mainka considers the carrier
foil application to be yet another plus: "Because the foil is
applied without heat, the printing stock doesn't get distorted.
This helps to produce an extremely precise register."
Who Should Use FoilStar?
Because of the financial and qualitative advantages
discussed above, FoilStar would be of interest to the following
- Label and packaging printers that print a lot of hybrids or
short runs (i.e. those working in the drink, cosmetic, tobacco or
- Businesses that want to react fast and sometimes have to
process foil finishing within 24 hours.
- Label, packaging and commercial printers that want to
replace opaque white applications on aluminized paper. These
printers can save time and money with the partial application of
cold foil, and they benefit from higher quality or better
readability of the overprint (i.e. a cold foil application makes
a barcode much sharper).
- Commercial printers that offer quality from one source
and want to expand their offerings.
"With the help of FoilStar, print shops can tap into a
unique spectrum of applications like finishing heat-sensitive
materials such as thin propylene film which is used for in-mould
labels," Mainka says. Furthermore, fine details and lines
(0.02 inches/0.5 mm), screens (63 lpi) and fonts (dot size 6) can
be displayed cleanly and clearly with cold foil. "Afterwards,
the cold foil can be preserved with a gloss coating or toned down
with a matte coating, in order to increase the desired effect.
Chrome parts, such as car bumpers or delicate jewelry, for example,
gain brilliance and plasticity, which makes them catch the eye.
Print shops should take advantage of these possibilities to
differentiate themselves," recommends Mainka.