Brazilian Publishing and Printing Company Produces with First Eurobind Pro Adhesive Binder in the Americas

• Edições Loyola in São Paulo keen to win new customers and increase its market share
• Customer appreciates excellent price-performance ratio, top quality, and high productivity of Eurobind Pro
• Heidelberg looking to further increase its share of expanding Brazilian market

Edições Loyola, one of Brazil's longest-standing publishing and printing companies, recently inaugurated its new Eurobind Pro. This adhesive binder from Heidelberger Druckmaschinen AG (Heidelberg) is the first machine of its kind to be installed in the Americas. The Eurobind Pro impresses by combining a high level of automation and short makeready times with excellent efficiency and cost-effectiveness for any run length. What's more, it can process up to 6,000 booklets an hour. The machine's excellent price-performance ratio and the comprehensive range of services available were key factors in the customer's purchase decision. Brazilian and German engineers worked together to meet the delivery and installation schedule, including test runs. "With the Eurobind Pro, we can now offer our customers greater quality, flexibility, and productivity," explains Ryad Adib Bonduki, General Director of Edições Loyola. "High-quality products, good prices, and better delivery times will enable us to increase our market share by holding onto existing customers and winning new ones. We are more than satisfied with the performance of the new Eurobind Pro," he adds.

The Brazilian print shop based in São Paulo now works almost exclusively with Heidelberg equipment in prepress, press, and postpress. According to Edições Loyola, this results in high customer satisfaction and very good business relations.

Edições Loyola had been founded by Jesuits more than 50 years ago and has 150 employees. All profits are invested in social and charitable projects, thereby respecting the mission and spirit of the Jesuits. The company has released more than 3,500 of its own publications, including both specialist and religious works. Edições Loyola also prints items for other publishing houses, including Editora Saraiva and Editora Cosac Naify, who are famous in Brazil for the high quality standards of their books. In addition to books, Edições Loyola also prints and publishes "Mensageiro do Coração de Jesus" (Messenger of the Heart of Jesus). This subscription-only magazine with ten editions each year currently has a circulation of 115,000 and is distributed throughout Brazil.

"The first Eurobind Pro will have a strong impact on the Brazilian publishing market and will certainly lead to further projects. The deal shows the strong confidence of Edições Loyola in Heidelberg and Heidelberg Brazil, and we will certainly take good care of this trust," stresses Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment, who attended the inauguration ceremony. "We see Brazil as one of the most important emerging markets with great growth potential. Heidelberg has a market share of over 60 percent here and is looking to increase this further still as new print shops continue to open," he adds. Dieter Brandt, General Manager of Heidelberg Brazil, agrees: "Our aim is to offer Brazil and South America the best solutions and services, including training. With initiatives by entrepreneurs like Mr. Bonduki who support growth and necessary modernization, the Brazilian publishing market can grow in line with demand and realize its enormous potential."

Figure 1:
Edições Loyola General Director Ryad Adib Bonduki (center), Heidelberg Management Board member Stephan Plenz (left), and Heidelberg Brazil General Manager Dieter Brandt at the ceremony to inaugurate the first Eurobind Pro in the Americas.

Figure 2:
Numerous customers of Edições Loyola attended the inauguration ceremony and were able to see for themselves the multitude of end products that can be produced on the Eurobind Pro.

For further information about the company and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92-5066
Fax: +49 (0)6221 92-5069
E-mail: hilde.weisser@heidelberg.com