VLM to employ press for web-enabled real estate application
Virtual Literature Management Limited (VLM), a marketing
services company in Dublin, Ireland, is turning to the Heidelberg
NexPress 2100 for its online digital printing operations.
At IPEX, Heidelberg announced today that it recently
installed the first of four NexPress 2100 digital production color
presses at Virtual Literature Manage-ment (VLM), with anticipated
volumes in the millions.
"The VLM installations are a major success for
Heidelberg," said George Clarke, Managing Director of
Heidelberg British Isles and Nordic Market Center. "Our
contract with VLM proves once and again that Heidelberg is the
right choice for digital print solutions. The NexPress 2100 was
designed to meet the needs of a range of print providers, from the
largest commercial print shops to digital trade shops like
VLM is replacing its current digital copiers with the
NexPress 2100 full-colour digital production press.
"Our name reflects our approach to digital print
utilising Internet solutions as a key driver of profitable digital
print," said Declan Malone, President of VLM. "With
millions of impressions printed each day on thousands of jobs, VLM
is well on its way to becoming one of the largest digital print
providers in Europe. To achieve that goal, we need a digital press
that combines the image quality and reliability of an offset press,
with the digital flexibility to handle all types of runs, including
full variable data printing. The NexPress 2100 is uniquely suited
to our needs."
VLM is an all-digital print shop that serves customers online
- Next-day turnaround on every job
- Production of 800 to 1,200 full-colour jobs each day
- Average run lengths of 60, but some runs as large as
- Customised and localised printing today, with plans to add
full variable data in
the near future.
Founded in 1965, VLM made the transition from prepress to
digital printing in 1996 with the Agfa Chromapress. VLM employs 100
people at its two locations in Dublin and Birmingham, England.
Virtually all the company's employees are on the production side -
prepress, press operation, finishing and fulfillment - and it also
has an in-house development and technical support team of eight
people with plans to add more.
Targeting the real estate market
One of the first markets VLM targeted for volume digital
printing was the real estate industry where estate agents had a
requirement to produce short run brochures that they would hand out
to prospective buyers of homes. VLM provided estate agents the
opportunity to produce short-run brochures, from one page to four
With quick turnaround a necessity for its customers, VLM
automated the process with its online document building technology.
Customers now can go online, choose a template for marketing
collateral, upload images, key in the text, and the system actually
builds a marketing collateral piece in less than 10 minutes.
According to Malone, quick turnaround is essential to VLM's
customers, and so is outstanding image quality, which is now
achieved with the NexPress 2100. Applications printed on the
NexPress 2100 are immediately benefiting VLM's customers, such as
tmx Spicerhaart, a leading real estate agency in the UK.
"As an end user, the production of our sales details
must be in keeping with the group's branding, something that is not
possible by traditional localised laser equip-ment, and printed
with a quick turnaround," said Steve Lamb, IT Director, tmx
Spicerhaart. "We need a relatively small number of pieces that
are customised and printed quickly, with the highest-possible image
quality at an affordable cost. VLM can provide that to us."
New services with higher value
The installation of the NexPress 2100 allows VLM to meet
the technology and marketing demands of the thriving markets it
serves, including the financial and information technology sectors.
The NexPress 2100 digital production colour press was
designed to give printing businesses the ability to provide new
services, produce higher-value print media - including full
variable-data printing - and achieve greater business success.
The NexPress 2100 sets new standards for uptime, reliability,
consistency and image quality with more than 300 approved or
pending patents, including many innovative components:
- The NexBlanketTM intermediate-transfer system
- Unique NexQ technology
- The powerful NexStation digital front end
- The NexPertTM operator support system
- Proprietary NexPress DryInkTM and small particle developer
- Multiple feeders automatically collating up to three paper
stocks into a job
Together, these elements allow the NexPress 2100 to produce
ready-to-finish sets, automatically collated, dry and static-free
as soon as they hit the delivery station at the full engine speed
of 2100, A3+ (350 x 470 millimeters) or tabloid+ (13.8 x 18.5
inches) sheets per hour.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
Heidelberg Digital Solution Center
Tel.: +1 (0)585 512 80 54