The future digital photography market
After approximately one year of successful cooperation in the
production and marketing of the Colorcam professional digital
camera system, Heidelberger Druckmaschinen AG and JENOPTIK Laser
Optik Systeme GmbH have further strengthened their collaboration in
the digital photography and prepress markets.
The market success of the system, which combines a
high-resolution camera back from JENOPTIK with professional
workflow-oriented software from Heidelberg, has encouraged both
companies to push ahead with the next generation of digital image
capture systems and to utilize existing development potential.
Heidelberg brings to the partnership both its comprehensive
printing know-how and future developments of its Linocolor Cam
software which has been geared to the needs of digital photography.
JENOPTIK's new hardware will be developed with the Linocolor
Cam software in mind - a fact which will help speed up soft-ware
and hardware innovations. Benefits for the customer include short
reaction times, improved ability to meet market requirements, and
the peace of mind of a service they can rely on.
JENOPTIK will use its expertise in the photography sector to
ensure successful sales of the system on this market. In addition,
Heidelberger Druckmaschinen AG's sales partners will be able to
benefit directly from JENOPTIK's photographic knowledge in
future, so that the accumulated expertise can also be utilized in
the prepress sector in future. Heidelberg will continue to present
the Colorcam at trade fairs and events as a user-friendly customer
solution for the prepress sector.
Heidelberg and JENOPTIK will thus achieve synergy effects by
bundling their sales and development activities. The customer also
benefits, particularly in terms of future products, whose quality
will be enhanced by the combination of experience in the printing
sector with photographic expertise.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 77
JENOPTIK Laser Optik Systeme GmbH
JENOPTIK Laser, Optik, Systeme GmbH
Tel.: +49 (0)8165 77 360