Graphic Art on the iPhone
The calendar (^_^) 365 (o_o) by Heidelberg Japan was created by 365
designers and six printing companies. It combines 15 printing
techniques and 11 types of paper to form a "unique overall work,"
the jury of the International Calendar Show 2010 said about the
joint project between Heidelberg and the Japan Graphic Designers
Association (JAGDA). Each sheet of the vivid yellow A5-size
calendar is unique.
Each day a new design: 365 Japanese artists, from art academy
graduates to internationally renowned prize-winners, designed the
calendar pages. The Heidelberg project team suggested which
printing technique and type of paper to use. The calendar was
printed on Speedmaster XL105 presses by six printing companies, all
of which are certified according to the offset printing process
standard. "From the idea to the planning, the project took two
years to complete. The greatest challenge was to coordinate the
almost 400 people involved," reports Masahiro Kaneko from
- Left image: Wide Color Four-color + High-Intensity Silver
Printing + UV-coating
- Center image: Super Fine Color
- Right image: Wide Color (Four-color printing) + Cold Foil
"Not only snow, the moon, and flowers, but also bats have
traditionally been hailed as symbols of happiness."
Silver and pearl inks on partially metallic paper were used
for this motif, to create superb iridescent effects. The extremely
matte art paper with a skin-type structure and an ISO-whiteness of
93 percent supports the shimmering effect and ensures high
"May 12 is Maritime Safety Day. The Ainu patterns are said to
avert evil." (
Jagged rocks jut from the ocean that is shrouded in mist.
Seven-color printing was used to achieve the rich shades and hues.
Color reproduction is natural and vivid, but there is also a subtle
reproduction of texture and
"The first 10 years of the feverishly saluted 21st century
are coming to an end." (
Nagai Kazufumi, designer)
Rows of numbers gleam in silver, metallic blue, and red: Even
minuscule numbers are easy to read, thanks to the Cold Foil
technology. The paper is coated on both sides to enhance its
whiteness and the brilliance of the Cold Foil finishing.
users have the opportunity to download
the calendar free of charge, enabling them to call up a different
design on their display every day. At the same time, they are given
information on each of the designers and the respective printing
technique and can select an image as the display background, if
they so choose. Those who do not own an iPhone can download the
calendar to their PC. "Right from the start, we had planned not
only a printed, but also a digital version of the calendar. That
allows us to additionally use the penetration of platforms and
tools such as Twitter, blogs, or apps for cell phones," explains
Masahiro Kaneko. In only four months, the calendar has been
downloaded more than 10,500 times. "Distribution via digital media
is a fantastic possibility of intelligently advertising the value
and effect of printed products," emphasizes the marketing expert
Kaneko. A total of 8,000 copies of the calendar were printed and
sold within a few weeks.
Calendar by Heidelberg Japan!
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