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A New Variety in the Half Format

The Speedmaster SM 74 can be configured in many different ways. Thanks to a whole host of additional equipment, print shops are now even more flexible in configuring their press according to their individual requirements.

"Thanks to the extended range of options, customers can now tailor their SM 74 exactly to their needs. After all, the equipment of a press has to fit every aspect of the business model, just like a key fits into a lock", emphasizes Bernhard Seidl, the responsible Heidelberg product manager. There are two standard models that can be configured according to individual needs: one with standard delivery and one with high-pile delivery.

Standard delivery or high-pile delivery
The press with standard delivery is available as two-, four-, or as of late, even five-color model. "The SM 74 with standard delivery is best suitable for the job range of print shops that operate in a single shift", Seidl explains. Its standard equipment includes the automatic washup devices, and the four- and five-color models also come with the Prinect Press Center operating and control station as a standard feature. The press with high-pile delivery is available as two- to ten-color model. It is designed primarily for industrial customers with high print volumes who operate in two or three shifts. That is why, in its standard version, it is equipped with automation technology that increases its productivity, for instance with the semi-automatic plate-clamping system AutoPlate. Its production run speed is 15,000 sheets per hour. All presses are controlled via the Prinect Press Center. "Customers benefit from its user-friendliness and from functions that reduce the makeready times, like Intellistart. Compared to previous SM-74 models, the productivity is up to 20 percent higher", Seidl points out.
Optional accessories
The standard-equipment configuration possibilities are tuned to the typical job range in the 50 x 70 format. "There is no such thing as 'one press suits all'", says Seidl. Therefore, customers can choose not to take accessory items, for instance the combined blanket and impression cylinder washup device, or the electric pull lay monitor. "Or they can add components, like AutoPlate or the Vario function for the dampening unit. Coating unit configurations with the two-roller system, the chambered blade system, or the combination coating unit are also possible."

Dynamic growth
"Thanks to the possibility of selecting accessories according to their needs, our customers can develop along their individual company goals and enter more lucrative business fields without investing more money than necessary", Seidl explains. Our latest product in the medium-size format is a fine example: the Speedmaster SM 74-5 with standard delivery. According to Seidl, this model is a top seller, because it makes print shops that do not need the large capacity of a high-pile delivery press more flexible. One customer, for example, has been able to increase its number of incoming orders and customers considerably by switching from an SM 74-4 to an SM 74-5. "Now, he can offer a wider range of products at more competitive prices", Seidl remarks.
The following examples show how print shops benefit by selecting suitable equipment.

Half-format climber

Initial situation:
 A customer has a Speedmaster SM 52-4 and mainly operates in a single shift. His average run length is 2,000 to 5,000 sheets.



Objective:
More and more customers order leaflets and advertising brochures with several pages or products with special colors. That is why he wants to embark on the next larger format, 50 x 70.
Ideal press:
The Speedmaster SM 74-5 with standard delivery.

Advantages:
The customer is more flexible, because the additional printing unit enables him to process special colors or print varnish inline. He also increases his productivity (even in postpress), thanks to more ups per sheet. At the same time, he can offer new products such as posters, or printed matters made of up to 0.6 mm thick substrate.


Growth in the half format

Initial situation:
A customer uses his Printmaster PM 74-4 mainly for jobs with a run length ranging from 3,000 to 6,000 sheets. His employees work overtime and on Saturdays, so he has already reached the limits of his production capacity. Growth is no longer possible.


Objective:
 To cope with competitive pressure, he wants to offer more than just four-color products and be able to accept orders at short notice in the future.

Ideal press:
The Speedmaster SM 74-5 with standard or high-pile delivery.
Advantages:
Thanks to the higher production run speed of 15,000 sheets per hour, the customer can reduce his throughput times. The fifth printing unit serves the same purpose, as it renders a second pass for five-color jobs unnecessary. And by switching from EasyPlate to AutoPlate, the customer reduces the time required for changing plates by up to 30 percent.

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