The Print Media Center (PMC) is one of several Heidelberg
demonstration centers that offer clients in all major regions of
the world the opportunity to "test drive" new print
solutions. The headquarters in Heidelberg - where together with the
factory in Wiesloch around 3,800 square meters are reserved for
customer visits - features the largest demonstration center in the
industry. Almost the entire portfolio of Heidelberg products and
solutions is on hand. Last year some 1,300 customer groups from the
print media industry took advantage of the PMC's offerings.
In the PMC, the entire production workflow is presented,
which means that virtually all business models for a sheetfed
offset print shop now on the market are on display. This variety
requires a great deal of flexibility and expertise on the part of
the PMC staff.
The complexity of today's print production is reflected
in the requirements of many of the demonstrations, and in the
rising expectations for quality and quantity for the jobs to be
completed on any given visitor day. The demand for demonstrations
ranges from individual product exhibitions to complete solutions
consisting of hardware and software, from prepress to five and
six-color machines to long perfecting presses to large-format
printers, each with add-on equipment, not to mention the diverse
postpress product offerings.
Integration is a particular interest point for many of the
exhibitions. When buying new print machines visitors want to see
how printers can be incorporated into an overall integration
concept and what advantages can be achieved in terms of
productivity and efficiency.
Orientation and Consulting
A visit to the PMC can provide orientation when it comes to
print applications especially if a print media firm would like to
begin utilizing new print processes. The PMC defines itself as a
provider of both solutions and products, in order, for example, to
help answer questions about new screening methods or print
materials for specialization in a particular market. Questions
about standardization and offset process standards are also on the
Knowledgeable sales partners at
Heidelberger Druckmaschinen Vertrieb Deutschland
are available for individual and comprehensive consulting.