The appearance of Heidelberger Druckmaschinen AG (Heidelberg)at
CeBIT ("Centrum der Büro- und Informationstechnik"),
which ended yesterday, was a resounding success.
The level of interest among customers and visitors in
Heidelberg's solutions for the graphic arts industry by far
exceeded the company's already high expectations. "The
number of visitors to our new stand is well up on last year",
said Holger Reichardt, Member of the Management Board, Marketing
& Sales. "Heidelberg and its solutions occupy a very
successful position in the IT industry".
The company presented itself as the supplier of hardware and
software products and services in the prepress sector. With this
year's exhibition presence, one which far outshone previous
years, Heidelberg has underlined its position as the world market
leader in the graphic arts industry, highlighting the company's
expertise in offering customer-focused solutions across the whole
of the prepress and press sectors.
The highlight of the exhibition was the new software for
Heidelberg's digital Digimaster 9110 black and white press,
which features the capacity to recognize and process practically
all the popular file formats used in computer centers in industry,
administration, banks and insurance companies. This takes
Heidelberg into a market which, up till now, was almost exclusively
served by Xerox. "In the medium term, we anticipate a share of
30 percent in this market segment, whose current volume is
estimated at around 12,000 installed machines", explains
Reichardt.
Visitors to CeBIT expressed particular interest in
Heidelberg's prepress solutions. These solutions configure
equipment and software to suit customers' particular needs,
thereby enabling the technical generation and management of digital
data and its transfer into the printing process.
The undisputed star at Heidelberg's stand was the new
digital color printing press, the NexPress 2100. Shipping to
customers will begin in September of this year. CeBIT was the first
opportunity to see the NexPress 2100 in action. Immediately after
capturing images using the digital Colorcam camera, the NexPress
2100 went straight to print, producing a brilliance which is
unparalleled on other machines in this market segment.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Thomas Fichtl
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 50 46
E-mail:
thomas.fichtl@heidelberg.com