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1,000 Miles Away, And Yet so Close to Customers

Claus Gumz
The Internet used as a platform to tighten relationships between the printshop and the print buyer? That is made easy with Prinect: while exchanging production data, clarifying details, and improving cooperation used to be painstaking work, it can now be done with a click of the mouse. The print buyer and the printshop feed each other lines via the online portal Prinect Remote Access, and the rest is up to the production workflow. "The software automates, accelerates, and simplifies many processes. That cuts throughput times and makes things far more comfortable for both sides," emphasizes Prinect expert Claus Gumz.
Everything under control, without intervening
The customer's data is uploaded via a link onto the printshop's server where it is automatically assigned to the relevant job and then subjected to a preflight, quickly identifying files with defects or contents that differ from the quotation submitted. That makes things more reliable. Corrections can be carried out immediately. Depending on the job, Prinect takes care of the entire process, right down to the coordination with the customer. If authorized by the printshop, the customer can even place an order online, either using a job template or by adhering to newly defined specifications.

Speeding-up day-to-day business
As a core communication channel, the online solution provides transparency and speed. Instead of getting tangled up in time-consuming search or exchanging information via an FTP server, data carriers, e-mail, fax, or phone, all parties involved keep track of the printing process: both the printshop and the customer can monitor the production status at all times. They know when which data was transmitted and jobs completed and which steps come next. For instance printing approval.

Digital proofs: the fastest way to obtain a reliable approval
Even when it comes to the approval process, electronic proof transmission is the ideal solution. As they save time, material, and mailing costs, color-accurate soft proofs are far more economical than hard copy proofs. As soon as individual pages or imposed surfaces of a job are ready for approval, the print buyer is sent an e-mail, informing him that the soft proof is available online. A high level of color fidelity is achieved because viewing conditions are standardized (calibration, color profile, and lighting) and the image of the proofs on the customer's display can be precisely calibrated.

Last-minute flexibility
The customer sends his feedback to the printshop online as soon as he has checked the soft proof. The printshop can automate the process in such a way that approvals immediately give the go-ahead for subsequent production steps. "Remote soft proofs dramatically cut the time required for approval and correction. Releasing or criticizing individual pages or sheets is a matter of minutes. That is far quicker than producing, mailing, and returning hard copy proofs," emphasizes Gumz.

Capacity for new customers
With the Prinect solution, printshops can save time and money while improving their service. For instance, they can give their customers far more time when it comes to delivering "last pages" or making final corrections. Even when it is too late to deliver hard copy data, production deadlines can still be met if last-minute corrections are uploaded online. That reinforces business relationships. Streamlined automated processes also relieve printshops of routine tasks and give them the capacity and scope needed to win orders from new customers-across any distance.

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