Inline Security Solutions Protection Against Brand Piracy
By using a special decoder, the printed hidden image can be detected and the product's authenticity proven.
Security Printing and Embossing. Hidden images prove a
product's authenticity and protect against forgeries.
Product piracy is becoming increasingly profitable, while the
risks are normally low. The Organization for Economic Cooperation
and Development (OECD) estimates the damage in international trade
at 200 to 300 billion Euro each year. According to the customs
authorities the product forgeries account around 800 billion Euro.
Forgery-proof packaging and labels
Both the quality and volume of forgeries are increasing
rapidly. Forgers concentrate on achieving a packaging that is as
authentic as possible or an apparently real label rather than on
realistic content, which means it is often virtually impossible to
distinguish the original and the fake. The need for brand
protection is also shown by the enormous demand for forgery-proof
packaging and labels on the fast-moving consumer goods market. The
volume for suitable solutions has now been put at over 30 billion
Euro a year.
Perfume packaging with decorative embossing. The printed hidden image cannot be seen without a decoder.
Embossed protection against forgery. The lettering ''Original'' is embossed into the coating as a security feature.
In conjunction with Saueressig GmbH & Co. KG, Vreden,
Heidelberger Druckmaschinen AG now offers a cost-effective process
that integrates security features, so called hidden images, into a
color separation. This does not interrupt the production process.
The hidden images are created at Saueressig using a patented
process. They are processed in line with customer needs using
special software, which programs the hidden images according to a
patented encryption algorithm and inserts them into the
customer's original files. Pixel and lens segments are changed
in such a way that the inserted information can no longer be
detected by the naked eye. The decoder makes hidden images
visible and proves the product's authenticity.
Enhanced customer loyalty
Concealed icon technology is one of the cost-effective and
secure encryption technologies on the market and offers printshops
the opportunity to expand their print portfolio. The hidden
information is created once by Saueressig in accordance with the
user's specifications and can then be used for twelve months
without any limitation on run lengths.
This makes life much more difficult for forgers of luxury and
consumer goods, software or pharmaceuticals. Brand owners obtain
greater protection, security, and reliability for consumers and
thus enhanced customer loyalty, which also reduces lost sales. At
the same time, the technology enables products to be clearly
labeled and traced, which simplifies for instance potential
Packaging Print from Heidelberg
See how the carton shown above was prepared, printed, finished and
assembled using Heidelberg solutions every step of the way.
Watch the Video