The newly opened PMA in Mexico is initially focusing on the
"estro" training program. The ancient Greek term
"estro" can be translated as "inspiration and
passion for the arts". The program aims to give participants
the specialist expertise they need and to instigate general
cultural change among the participants and within printshops.
The "estro" program is essentially made up of two
components - a five-day training session where printers gain the
specialist knowledge they need and where the participants
concentrate on their role and responsibilities as players in the
print production process. The participants' knowledge is then
examined during the four-month practical phase by regular audits
and support is given on site.
The "estro" program is a joint project between the
Print Media Academy and Abraham Romo Garcia. Romo manages
Mexico's biggest print shop, where key parts of the training
take place. Since the first training began in 2003, 120
participants have already passed the exam and received
certificates. "The program's success has direct benefits
for our customers' printshops and employees alike. For many
print shops, participating in the training has had positive effects
not only on quality and productivity, but also on the
employees' day-to-day lives," says Shevonne Nass, Head of
the PMA in Mexico, giving her first impressions.
At present, additional modules for "estro" are in
the pipeline. The PMA Mexico currently employs seven staff.
"We chose Mexico as a PMA site because we can serve other
Spanish-speaking countries in Central America from here,"
A before/after comparison shows how "estro" helps
print shops improve their competitiveness.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0) 6221 92 50 77