1,000 Miles Away, And Yet so Close to Customers
The Internet used as a platform to tighten relationships between
the printshop and the print buyer? That is made easy with Prinect:
while exchanging production data, clarifying details, and improving
cooperation used to be painstaking work, it can now be done with a
click of the mouse. The print buyer and the printshop feed each
other lines via the online portal Prinect Remote Access, and the
rest is up to the production workflow. "The software automates,
accelerates, and simplifies many processes. That cuts throughput
times and makes things far more comfortable for both sides,"
emphasizes Prinect expert Claus Gumz.
Everything under control, without intervening
The customer's data is uploaded via a link onto the
printshop's server where it is automatically assigned to
the relevant job and then subjected to a preflight, quickly
identifying files with defects or contents that differ from the
quotation submitted. That makes things more reliable. Corrections
can be carried out immediately. Depending on the job, Prinect takes
care of the entire process, right down to the coordination with the
customer. If authorized by the printshop, the customer can even
place an order online, either using a job template or by adhering
to newly defined specifications.
Speeding-up day-to-day business
As a core communication channel, the online solution provides
transparency and speed. Instead of getting tangled up in
time-consuming search or exchanging information via an FTP server,
data carriers, e-mail, fax, or phone, all parties involved keep
track of the printing process: both the printshop and the customer
can monitor the production status at all times. They know when
which data was transmitted and jobs completed and which steps come
next. For instance printing approval.
Digital proofs: the fastest way to obtain a reliable approval
Even when it comes to the approval process, electronic
proof transmission is the ideal solution. As they save time,
material, and mailing costs, color-accurate soft proofs are far
more economical than hard copy proofs. As soon as individual pages
or imposed surfaces of a job are ready for approval, the print
buyer is sent an e-mail, informing him that the soft proof is
available online. A high level of color fidelity is achieved
because viewing conditions are standardized (calibration, color
profile, and lighting) and the image of the proofs on the
customer's display can be precisely calibrated.
The customer sends his feedback to the printshop online
as soon as he has checked the soft proof. The printshop can
automate the process in such a way that approvals immediately give
the go-ahead for subsequent production steps. "Remote soft proofs
dramatically cut the time required for approval and correction.
Releasing or criticizing individual pages or sheets is a matter of
minutes. That is far quicker than producing, mailing, and returning
hard copy proofs," emphasizes Gumz.
Capacity for new customers
With the Prinect solution, printshops can save time and
money while improving their service. For instance, they can give
their customers far more time when it comes to delivering "last
pages" or making final corrections. Even when it is too late to
deliver hard copy data, production deadlines can still be met if
last-minute corrections are uploaded online. That reinforces
business relationships. Streamlined automated processes also
relieve printshops of routine tasks and give them the capacity and
scope needed to win orders from new customers-across any distance.