Anicolor Technology from Heidelberg Proves Successful in Packaging Printing
Web-to-packaging: Cost-effective production of folding
cartons upwards of 500
Extremely short makeready times, absolute stability, and
minimum waste combined with exceptional quality
Wide variety despite standardization
In January 2010, Ebro Color in Albstadt was the first packaging
manufacturer in Germany to opt for a Speedmaster SM 52-5 with
Anicolor inking unit and dispersion coating unit from Heidelberger
Druckmaschinen AG (Heidelberg). A Speedmaster CD 74-5+L is also
available to handle orders of more than 20,000 sheets. Ebro Color
now relies solely on online sales and produces folding cartons in
short runs upwards of 500. "We chose Anicolor technology primarily
because the extensive standardization and automation of the
printing process allows us to remain competitive in short-run
printing," says German Brodbeck, who heads up the business with his
father Erich Brodbeck. Today, around half of all packaging orders
are produced on the Anicolor press, which has printed over 2.5
million sheets since it was installed.
Ebro Color specializes in the production of folding cartons
in short runs, generating 95 percent of its sales from this
segment. Its portfolio includes bag, pillow, and double-wall
cartons produced in runs of between 500 and 10,000 sheets for
around 1,000 customers in German-speaking countries. Customers make
inquiries online only, using a form comprising around 200
standardized types of packaging.
Extremely short makeready times, absolute stability, and minimum
waste combined with exceptional quality
Anicolor technology is an efficient alternative for the
cost-effective production of high-quality print products - even in
short runs. "Short runs of a few hundred sheets really pay
dividends e.g. for companies that have developed a new product and
want to start with small packaging jobs for test purposes,"
explains German Brodbeck. "Anicolor enables us to make a profit
when printing even very short runs. We can print most
cost-effectively when corporate colors can be generated from the
process colors at the same time. Thanks to Anicolor technology,
these are much simpler to achieve and remain stable throughout the
run. This applies particularly to jobs with low ink consumption and
difficult printing forms," continues Brodbeck.
Compared to classical small-format offset printing, the
Anicolor inking unit cuts make-ready times by almost 70 percent. It
also enables faster job changes thanks to the elimination of ink
zone setting and shorter washup times. As the press installed at
Ebro Color is ready for use after just 30 sheets and produces up to
90 percent less waste, Anicolor also makes an important
contribution to environmental protection. "This is well below the
200 to 300 startup sheets usually required for offset printing and
thus goes a long way to improving the CO2 balance of our products."
Wide variety despite standardization
Around 70 percent of the orders handled by Ebro Color are
repeat jobs. "Ensuring consistently high print quality is the top
priority when producing short runs," adds Brodbeck junior. "We
process a lot of four-color jobs, which means we need to be
confident that the required color quality can be achieved very
quickly and, above all, reproduced easily. Anicolor is simply the
best solution in this case." Alongside standardized four-color
jobs, orders with one or more spot colors are also important,
accounting for around 20 percent of the company's business.
Anicolor shows its strengths here, too. After just a few sheets,
the spot color is spread uniformly over the entire sheet,
regardless of whether the job involves small logos or large areas
with negative cutouts. To ensure a consistently high level of
quality, Ebro Color uses only process colors, spot colors, and
coatings from the Saphira range on its Anicolor press.
Ebro Color plans to grow its standardized folding carton
production with Anicolor in the future. "We are currently working
on the relaunch of our website to add new folding carton formats to
the catalog. We are also seeking to optimize the search engine
function so that customers can find us quickly and easily online,"
explains Brodbeck. "While doing so, we are also looking to optimize
the connection with our workflow so that we can process inquiries
faster and more directly."
Ebro Color is an excellent example of how print shops can use
innovative business models to grow their business. The company had
been founded in 1925 by Josef Vögtle as a commercial
letterpress print shop. Erich Brodbeck bought the business in 1962
and expanded it over time into an offset color print shop. In 1975,
Ebro Color was the first company in Germany to install a
Speedmaster SM 72 four-color press from Heidelberg.
German Brodbeck is delighted with the high quality and
low fixed costs of the Speedmaster SM 52 Anicolor from Heidelberg.
Wide variety despite standardization: Ebro Color offers
around 200 folding carton formats.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Phone: +49 6221 92 5066
Fax: +49 6221 92 5069