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New Issue of Heidelberg's print process Magazine

06/13/2001


More dynamism - less consumption - New Ecology

The phrase "more dynamism - less consumption" has been a familiar refrain in the automotive industry for many years. But how do things stand in other branches of industry? In its latest edition, print process, Heidelberger Druckmaschine AG's magazine, sets out to find the energy savers of the print media industry, and comes across a few impressive examples.

The attention of the print process authors was drawn to Papierfabrik Haindl in Augsburg. This is a family-run business that has built probably the world's most efficient paper machine. The Austrian print and media service provider Gugler on the other hand sets standards by making sure that even the heat given off by its presses is not wasted. Christian Teubert and Dirk Jepsen from the Hamburg company Ökopol GmbH demonstrate other examples of how ingenious environmental protection measures can really save print media companies money. And after having presented her comprehensive eco-statement to Bill Clinton, Bette Fishbein, the leading environmental expert at the New York eco-institute INFORM, now presents her findings to print process readers.

The magazine was also a guest at a vocational training workshop in Munich, where it learned first-hand about the opportunities that a career as media designer offers to disabled people. print process No. 14/01 takes a close look at unusual careers of Russian soldiers in its article about the Russian printshop Ostmaster. And readers can find out what happens when creatives from America's pop and fashion worlds design a print medium in the article entitled "Wow! Visionaire!", before being confronted with a creative anachronism - the one that has helped the Jack Daniels distillery enjoy success for the last 135 years.

And to finish, print process No. 14/01 turns its readers on their heads by sending them "down under" to the middle of the Australian outback. There, the Koori Mail newspaper is fighting for the survival of the Aboriginal culture, which has been passed down exclusively by word of mouth.

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