Heidelberg Installs Multiple NexPress 2100s at Leading European Marketing Services Company
04/08/2002
VLM to employ press for web-enabled real estate application
Virtual Literature Management Limited (VLM), a marketing services company in Dublin, Ireland, is turning to the Heidelberg NexPress 2100 for its online digital printing operations.
At IPEX, Heidelberg announced today that it recently installed the first of four NexPress 2100 digital production color presses at Virtual Literature Manage-ment (VLM), with anticipated volumes in the millions.
"The VLM installations are a major success for Heidelberg," said George Clarke, Managing Director of Heidelberg British Isles and Nordic Market Center. "Our contract with VLM proves once and again that Heidelberg is the right choice for digital print solutions. The NexPress 2100 was designed to meet the needs of a range of print providers, from the largest commercial print shops to digital trade shops like VLM."
VLM is replacing its current digital copiers with the NexPress 2100 full-colour digital production press.
"Our name reflects our approach to digital print utilising Internet solutions as a key driver of profitable digital print," said Declan Malone, President of VLM. "With millions of impressions printed each day on thousands of jobs, VLM is well on its way to becoming one of the largest digital print providers in Europe. To achieve that goal, we need a digital press that combines the image quality and reliability of an offset press, with the digital flexibility to handle all types of runs, including full variable data printing. The NexPress 2100 is uniquely suited to our needs."
VLM is an all-digital print shop that serves customers online with:
Targeting the real estate market
One of the first markets VLM targeted for volume digital printing was the real estate industry where estate agents had a requirement to produce short run brochures that they would hand out to prospective buyers of homes. VLM provided estate agents the opportunity to produce short-run brochures, from one page to four pages.
With quick turnaround a necessity for its customers, VLM automated the process with its online document building technology. Customers now can go online, choose a template for marketing collateral, upload images, key in the text, and the system actually builds a marketing collateral piece in less than 10 minutes.
According to Malone, quick turnaround is essential to VLM's customers, and so is outstanding image quality, which is now achieved with the NexPress 2100. Applications printed on the NexPress 2100 are immediately benefiting VLM's customers, such as tmx Spicerhaart, a leading real estate agency in the UK.
"As an end user, the production of our sales details must be in keeping with the group's branding, something that is not possible by traditional localised laser equip-ment, and printed with a quick turnaround," said Steve Lamb, IT Director, tmx Spicerhaart. "We need a relatively small number of pieces that are customised and printed quickly, with the highest-possible image quality at an affordable cost. VLM can provide that to us."
New services with higher value
The installation of the NexPress 2100 allows VLM to meet the technology and marketing demands of the thriving markets it serves, including the financial and information technology sectors.
The NexPress 2100 digital production colour press was designed to give printing businesses the ability to provide new services, produce higher-value print media - including full variable-data printing - and achieve greater business success.
The NexPress 2100 sets new standards for uptime, reliability, consistency and image quality with more than 300 approved or pending patents, including many innovative components:
For further information:
Europe
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
USA
Heidelberg Digital Solution Center
Director, Communications
Doug Sprei
Tel.: +1 (0)585 512 80 54
E-mail: doug.sprei@heidelberg.com
Virtual Literature Management Limited (VLM), a marketing services company in Dublin, Ireland, is turning to the Heidelberg NexPress 2100 for its online digital printing operations.
At IPEX, Heidelberg announced today that it recently installed the first of four NexPress 2100 digital production color presses at Virtual Literature Manage-ment (VLM), with anticipated volumes in the millions.
"The VLM installations are a major success for Heidelberg," said George Clarke, Managing Director of Heidelberg British Isles and Nordic Market Center. "Our contract with VLM proves once and again that Heidelberg is the right choice for digital print solutions. The NexPress 2100 was designed to meet the needs of a range of print providers, from the largest commercial print shops to digital trade shops like VLM."
VLM is replacing its current digital copiers with the NexPress 2100 full-colour digital production press.
"Our name reflects our approach to digital print utilising Internet solutions as a key driver of profitable digital print," said Declan Malone, President of VLM. "With millions of impressions printed each day on thousands of jobs, VLM is well on its way to becoming one of the largest digital print providers in Europe. To achieve that goal, we need a digital press that combines the image quality and reliability of an offset press, with the digital flexibility to handle all types of runs, including full variable data printing. The NexPress 2100 is uniquely suited to our needs."
VLM is an all-digital print shop that serves customers online with:
- Next-day turnaround on every job
- Production of 800 to 1,200 full-colour jobs each day
- Average run lengths of 60, but some runs as large as 20,000
- Customised and localised printing today, with plans to add
full variable data in
the near future.
Targeting the real estate market
One of the first markets VLM targeted for volume digital printing was the real estate industry where estate agents had a requirement to produce short run brochures that they would hand out to prospective buyers of homes. VLM provided estate agents the opportunity to produce short-run brochures, from one page to four pages.
With quick turnaround a necessity for its customers, VLM automated the process with its online document building technology. Customers now can go online, choose a template for marketing collateral, upload images, key in the text, and the system actually builds a marketing collateral piece in less than 10 minutes.
According to Malone, quick turnaround is essential to VLM's customers, and so is outstanding image quality, which is now achieved with the NexPress 2100. Applications printed on the NexPress 2100 are immediately benefiting VLM's customers, such as tmx Spicerhaart, a leading real estate agency in the UK.
"As an end user, the production of our sales details must be in keeping with the group's branding, something that is not possible by traditional localised laser equip-ment, and printed with a quick turnaround," said Steve Lamb, IT Director, tmx Spicerhaart. "We need a relatively small number of pieces that are customised and printed quickly, with the highest-possible image quality at an affordable cost. VLM can provide that to us."
New services with higher value
The installation of the NexPress 2100 allows VLM to meet the technology and marketing demands of the thriving markets it serves, including the financial and information technology sectors.
The NexPress 2100 digital production colour press was designed to give printing businesses the ability to provide new services, produce higher-value print media - including full variable-data printing - and achieve greater business success.
The NexPress 2100 sets new standards for uptime, reliability, consistency and image quality with more than 300 approved or pending patents, including many innovative components:
- The NexBlanketTM intermediate-transfer system
- Unique NexQ technology
- The powerful NexStation digital front end
- The NexPertTM operator support system
- Proprietary NexPress DryInkTM and small particle developer technology
- Multiple feeders automatically collating up to three paper stocks into a job
For further information:
Europe
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
USA
Heidelberg Digital Solution Center
Director, Communications
Doug Sprei
Tel.: +1 (0)585 512 80 54
E-mail: doug.sprei@heidelberg.com
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