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Heidelberg’s Digimaster Print System Is Forging a New Path in Digital High-Volume Printing: Already 1,700 Units Shipped

02/21/2001


Heidelberg Digital L.L.C. officials today provided a snap-shot of a year in which its Digimaster print system catapulted from a new entry in digital, black-and-white on-demand printing, to a flagship product achieving more than one third of its long-term market share goal.

The Digimaster 9110 Network Imaging System has made a dramatic impact on the industry and is meeting the needs of customers worldwide. It has performed flawlessly for customers and during rigorous demonstrations around the world. The Digimaster system is employed in high-volume printers sold by Canon/Ikon, Danka, Heidelberg and IBM.

Heidelberg Digital has shipped 1,700 units worldwide, and expects to ship its 2000th early in 2001. Major customers include Kinko's and Sir Speedy, the largest print-for-pay providers in the world. The unit placements to date result in the division achieving more than one third of its five-year market share goal - 30 percent of the digital high-volume marketplace (at least 90 images per minute) by 2005.

"At first, people questioned whether Heidelberg could compete with Xerox. Now many in the industry are wondering if Xerox is a viable alternative to us," said Heidelberg Digital CEO Wolfgang Pfizenmaier. "In a short time, we've shown the industry and the world that customers now have an alternative worth the investment, which delivers around-the-clock uptime and image quality that is second to none."

The sales success of the Digimaster has played a significant role in Heidelberg Digital's financial success to date. Heidelberger Druckmaschinen AG (Heidelberg) recently released its financial report for the first six months of the 2000-2001 fiscal year. The report showed that in the Heidelberg Digital division, there was significant growth in both orders received (+ 43.5 percent) and sales (+ 31 percent).

Digimaster systems around the world
Printing customers around the world are profiting from the Digimaster system. Earlier this year, the digital printer was placed in print shops in the U.S., Canada, central Europe, Iceland and South Africa.

Since then, placements have expanded internationally through all of central Europe and into such countries as Mexico, Saudi Arabia, Australia, Iceland and South Africa. In September, the product also made a splash before cus-tomers at the IMF 2000 World Bank Conference in Prague, Czech Republic, at which the four Heidelberg Digimaster 9110 Network Imaging Systems produced millions of pages of conference materials non-stop throughout the event.

Heidelberg Digital is committed to greatly expanding its global presence and meeting the needs of even more customers around the world. In November, the division announced plans to enter the eastern European market by mak ing Digimaster available to customers in Russia - citing the region as a market with enormous growth potential.

Wherever the Digimaster is placed, its performance has been pleasing customers. "The most important thing for us has been the productivity," says Andrew Murdoch of Prontaprint in the U.K., "followed by the uptime on the machine, the fact that it doesn't jam when you're feeding paper on it, the fact that it just keeps running all day."

About Digimaster
The Digimaster Network Imaging System uses powerful high-definition imaging technology to deliver documents with fine text and rich graphics at 600 dots per inch, at a rate of 110 images per minute. Designed to meet the workflow needs of on-demand printing and duplicating, it employs an open architecture that allows it to be easily integrated into networks.

This fall, Heidelberg Digital announced a portfolio of new accessories to en-hance the profitability and performance of the Digimaster and other high-volume printing systems. The products include new document mastering and production software; a post-process inserter for adding pre-printed color pieces to black-and-white documents; a 65-page per minute, true-600 dpi production scanner; and a perfect binder.

For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Thomas Fichtl
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 50 46
E-mail: thomas.fichtl@heidelberg.com

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