With one day to go before the start of drupa, the print media
industry's most important trade show, the CEO of Heidelberger
Druckmaschinen AG (Heidelberg), Bernhard Schreier, sees the event
in Düsseldorf as a trend barometer for the printing industry.
"Our customers will become even more competitive in future
thanks to the new solutions and technologies we are presenting. It
isn't unusual for their productivity to improve by as much as
40 percent with our help," he stated. According to the CEO,
however, the readiness of the industry as a whole to invest depends
on a number of underlying conditions - not least the economic
climate. Schreier stressed it would be easier after the trade show
to gauge how the world's printers assessed their situation, but
said he was optimistic that Heidelberg - as the largest exhibitor
at drupa - would underline its leading position in sheetfed
Schreier listed three main growth areas for Heidelberg to
focus on in future with a view to lessening the company's
dependence on world economic cycles. "Our objective is to
further increase our share of a packaging printing market that is
less sensitive to changing economic climates, both benefiting from
its growth and winning market share from other manufacturers,"
he revealed. The CEO went on to explain that this was why
Heidelberg was, for the first, time using the Düsseldorf event
to exhibit products and integrated solutions specifically for this
market segment, which incorporates prepress, press, postpress, and
the associated software components.
Schreier also indicated that the world market leader for
services and consumables was looking to achieve further growth.
"Our sales in this segment will increase from the current
level of around 700 million Euro to more than one billion Euro over
the next three years," he stated, adding that the strategy was
to combine internal growth with small-scale acquisitions such as
that of coating manufacturer Hi-Tech Coatings last week. According
to the CEO, the total market volume for services and consumables
amounts to around 25 billion Euro and attractive margins are also
being achieved in specialist applications.
Schreier stressed that there were still opportunities for
Heidelberg in emerging markets. He revealed that the industry was
enjoying double-digit growth in some regions, above all in Eastern
Europe but also in parts of India and China. The CEO added that
Heidelberg was looking to take continued advantage of this growth
and further expand capacity at the plant in Qingpu, near
Shanghai. "In the medium term, emerging markets will
account for over 40 percent of total sales at Heidelberg," he
Heidelberg presentation spread over two halls at drupa
Heidelberg will be showcasing a wide range of products and
services for all aspects of sheetfed offset at drupa 2008. The
world market leader will be using a display area of over 7,800
square meters (around 84,000 square feet) in Halls 1 and 2 of drupa
to demonstrate a diverse range of print jobs from all relevant
segments. From prepress and press to postpress, every single stage
is integrated using the various modules of the Prinect workflow
software. This extensive range of options enables Heidelberg
customers to respond effectively to the competitive pressures in
The motto for the Heidelberg trade show presentation is
"HEI Performance" and "HEI Value". Visitors to
drupa will be able to see for themselves the powerful solutions
that create real added value for applications. During the trade
show, the entire Heidelberg machine and software portfolio will be
further enhanced by a comprehensive range of service offerings,
consultancy, and various tours.
drupa will be taking place in Düsseldorf from May 29
through June 11, 2008. No fewer than 1,971 exhibitors from 52
countries will be showcasing their latest technological
developments in 17 exhibition halls covering an area of
approximately 175,000 square meters (around 1,885,000 square feet).
Up to 400,000 visitors are expected during the 14-day period.
Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG
(Heidelberg), at the press conference on the day before the opening
of drupa in Düsseldorf.
For further information, please contact:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 5069