CeBIT 2003 – Heidelberg's Digital Print Campaign

Cooperation with Thomas Cook/spotlight on digital printing applications

At CeBIT 2003 in Hanover (Hall 1, booth 6a2), Heidelberger Druckmaschinen AG (Heidelberg) will be demonstrating under the slogan "Digital Inspirations" how to make the most of sales potential with digital printing and workflow solutions. As well as Heidelberg's complete digital printing solutions for the color and black/white sectors, the focus will also be on practical applications of the technol-ogy. Heidelberg is teaming up with tourism specialist Thomas Cook to show trade show visitors how consumer media can be personalized using the example of interactive TV. Television will be combined with variable data printing in an inte-grated print job demonstration. The example shows how digital technology can help improve communication between companies and their customers.

"We are using CeBIT 2003 to give our customers and other interested parties a clear illustration of the business opportunities and competitive advantages of digital printing. Visitors to the trade show will have the opportunity to savor the technical perfection of our comprehensive digital print solutions and experience the wide range of applications that variable data printing can offer", explains Holger Reichardt, Marketing, Sales and Service Director at Heidelberg.

Thomas Cook at Heidelberg
At the Heidelberg trade show booth, eight television monitors will be installed showing the current Thomas Cook TV advertisement. Visitors can interrupt the ad at any time using an info button and a remote control element and obtain customized, detailed information about the relevant destination. This information is then printed out and sent to the interested party. This integrated print job demonstration will feature all the Heidelberg digital printing systems (NexPress 2100, Digimaster 9110cp/9150i and the Quickmaster DI 46-4 Pro). The offers are classified according to the four Thomas Cook "worlds":

• Total relaxation
• Active adventure
• Exclusive enjoyment
• Cultural discovery

The data input by the interested party provides companies with information and customer profiles, which then form an excellent basis for CRM activities. All the offers are real, high-quality Thomas Cook holidays which can actually be booked. There will also be a competition on the subject of travel. The whole demonstra-tion revolves around a show that takes place several times a day at the booth and is presented by the well-known TV entertainer Niels Ruf.


Digital print solutions from Heidelberg at CeBIT 2003

Digital finishing
For Heidelberg, CeBIT 2003 will mark the introduction to the European market of the Probinder - the first unit to support variable wire comb binding. Heidelberg will be demonstrating the Inline version of the Probinder in conjunction with a Digimaster 9150i. Inline production of wire-comb-bound books represents both a milestone in the postpress sector and a world first.

Digimaster 9110cp / 9150i - output management
Heidelberg will be unveiling the black/white Digimaster 9110 cp (cp = commercial print) digital printing system which can process a number of different paper formats and can be integrated into Heidelberg's MetaDimension workflow. Another German trade show first will be the Digimaster 9150i with different software and finishing applications and the roll feeder from Hunkeler. Heidelberg will also be showcasing DataXceed at CeBIT. This output management software, which is available for the Digimaster, is able to process virtually all standard data center file formats and at CeBIT will be aimed primarily at potential customers from industry, administration, banks, insurance companies and telecommunications.

NexPress 2100
The NexPress 2100, which has been available since Print 01 in Chicago, was the world's first digital color press. Heidelberg is now selling it successfully in 14 countries. It will present the high-performance system at CeBIT as a high-quality solution for variable data printing, Web-to-Print and Print On Demand in combination with NexTreme personalization software. This solution is thus aimed primarily at customers who are either already using or are considering moving into efficient 1:1 marketing with completely variable data printing.

Quickmaster DI 46-4 Pro
The Quickmaster DI 46-4 Pro, which will also be on show at CeBIT, combines digital prepress with waterless offset printing. The model on show will feature a package consisting of new plate material and format-dependent spooling, the combination of which considerably enhances the cost-effectiveness of the Quickmaster DI. The presentation highlights the end-to-end digital workflow which extends right up to the press. The main target customers for the Quickmaster DI Pro are prepress companies, digital printers and advertising agencies looking to move into the growing market for short-run color.

Prinect
This will be Prinect Systemhaus' second outing at CeBIT, and will feature the presentation of JDF-compatible workflow solutions such as Prinect Printready and MetaDimension. Heidelberg's overall aim is to demonstrate through its work-flow solutions how media service providers can boost their competitiveness over the long term with an end-to-end workflow customized to meet their needs.

Print Media Academy / Linotype Library / System Service
The Print Media Academy (PMA) is to present its latest seminar portfolio. The seminar program is based around digital printing and workflow ("Making a professional move into digital printing", "Business planning for digital printing" and "Strategic sale of digital printing") and is aimed not only at potential participants from the print media industry but also at marketing experts.

Both Linotype Library with its "Corporate Type" and "Font Explorer" and the System Service department with remote service concepts specifically for digital printing will also be represented again at the Heidelberg booth - booth 6 A2, Hall 1.

Image:
The NexPress 2100 is Heidelbergs digital colour solution for variable data printing.

For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com