A Catalyst for Innovation: Research & Development at Heidelberg
Tasks, processes and definitions - basis paper looks at
innovation management in the print technology group
Innovation is the key to a company's commercial success,
and research & development (R&D) is the heart of
innovation. Heidelberg - the world's market leader in sheetfed
offset printing systems - every year invests more than six percent
of its sales, i.e. more than 200 million Euro, in maintaining and
extending its innovation strength.
The core business of Heidelberg is sheetfed offset presses in
format classes A3 (35x50 centimeter), A2 (50x70 centimeter) and A1+
super format (70x100 centimeter). These format classes are
positioned at the very center of the process and value added chain.
However, the focus on what comes before and after is increasing all
the time. With this in mind, Heidelberg not only offers presses but
also machines for printing plate manufacture, finishing equipment
and software components for integrating the full sweep of print
shop processes. This requires complex interaction between hardware,
software and brainware.
The role of research and development at Heidelberg is to
enhance this end-to-end workflow by providing innovations that make
it better, more effective and faster. How does development take
place at Heidelberg? What is developed? Who is involved in the
process? This text gives an insight into the research and
development process at Heidelberg, introducing the different
departments and their core areas of expertise, and to show how
teams interact within this high-tech organization. It will provide
an example of the complete workflow by depicting a production chain
that consists of the Suprasetter platesetter, the Speedmaster XL
105 press, the Dymatrix diecutter and the relevant integration
software from the Prinect workflow.
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