Shop Around the Clock
More and more customers are ordering their consumables and spare
parts from the Heidelberg Online Shop. Why? Because it's
comfortable and the quality of the products and service are just
right. Our editor tried it out.
Let's assume I live in Canada and want to order
consumables. All I have to do is register and log into the
Heidelberg Online Shop. I open up
select Canada and then enter my user name and password on the login
screen. That's it and I'm in! Aha, the banner shows there's
a deal on powder today. But first I have to go through my shopping
list: printing plates, ink and dispersion coating.
How does it work?
I click on "prepress" on the side navigation
bar, then on the subcategory "printing plates". I decide
on untreated plates from Saphira in A3 format. Next I need ink.
That's located under "press". Click once on
"Saphira yellow" and four buckets are already in my
virtual shopping cart. I add a bucket of dispersion coating. And
since I'm already shopping, I throw in the appropriate washing
agent for the blankets at the same time. Quickly I click on the
powder that's on sale, and it's off to the cash register.
"The Online Shop automatically calculates the relevant
discounts as it reaches the final price," explains Torsten
Büscher, Vice President of eMarketing at Heidelberg. Together
with Claus-Jürgen Kromm, Technical Director of the Heidelberg
Online Shop, he is responsible for the construction of the new
I can save my order as a list with my own designated name,
for example "weekly order". "The shopping list is a
popular feature. Many customers maintain multiple lists - for
prepress, press and postpress or organize them according to time,
such as weekly or monthly needs," says Kromm. That saves time
because the list only has to be placed in the shopping cart. And if
you don't want to order exactly the same things again, all you
have to do is modify the list. The Online Shop generates shopping
tips ("related products") - a maximum of five so
that it doesn't become confusing - which match the ordered
products. This service is very well-received by customers, says
Büscher, since customers sometimes forget something or only
buy materials that they'll need soon.
What advantages does the Online Shop offer?
A glance at the clock shows that it's just past
eleven when I send off my order. Special requests for delivery can
be made in the comments field. For example, I can request that the
goods shouldn't be delivered until the afternoon or that they
should be brought around to the print shop's back door. The
Heidelberg Online Shop is simply an additional way to order,
alongside fax and telephone. However, it offers unique advantages:
customers can order from anywhere in the world and at any time. The
only requirement is Internet access. Simultaneously, they profit
from high transparency and less administrative work. Online
shoppers can look at their purchase history to check costs or
ensure, for example, that their employees only order the
Online shopping is currently available in 12 countries and
that number is constantly growing. "We want to make shopping
as easy as possible," says Büscher. The team certainly
succeeded in doing so. I, for one, will certainly log in again soon
to "shop around the clock".
|You can conveniently
order Original Heidelberg Service parts and consumables online,
24/7, from the prepress, press and postpress sectors.